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What is to be Gained From Poverty Tourism?

I read with a mixture of amusement and bemusement that the England footballers in Brazil are to go on a tourist trip to see the Favela's (Slums) this week. I can't imagine what is going to be gained from that...Is  it some sort of publicity stunt to show that young lads on 100k + a week really do appreciate their good fortune? Or is it going to be like visit ...

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